Bedside Manner Blog

A resident approached an elderly man on a gurney in the E.R. Resident: “Do you know who I am?” Old Guy: “Sure, you’re the doctor, but I don’t know your name.” Resident: “So what brought you to the E.R.?” Old Guy: “An ambulance.” ____ Branding is the commercial concept of developing a recognizable reputation that is marketable and has value in terms of goodwill. Professional practice incorporates the same concepts. Doctors, hospitals, and clinics all value their reputation and branding offers increased patien ...