Bedside Manner Blog

“But doctor, you pulled the wrong tooth. You pulled a perfectly good tooth for nothing.” “No I didn’t. I’m going to charge you for it.” ____ Profit should not be the prime motivator in the health-care professions, however, there is nothing wrong with selling medicine as long as the health and welfare of the patient is placed above all else. While we think of the plastic surgeon or the cosmetic dentist as the salesmen of the health-care industry, every doctor is really selling something to someone as ignoble as that sounds. Even the oncologist ...

TREATMENT HUMOR Practitioners who perform procedures that are either boring or frightening to most patients should find treatment humor extremely helpful. This material doesn’t work for simple exams or treating patients under general anesthesia. When explaining your procedure to a patient, you can get a good laugh or at least set the tone away from seriousness with this offering: DOCTOR “During this procedure there will be absolutely no pain (pause) for me and my staff.”  You emphasize absolutely. This line provides a great use of th ...